Every company wants to know that they have clients on tap, ready to pay them whenever the business needs an influx of cash. Some businesses rely on paid advertisements as a way to drum up sales, but what if you didn’t have to rely on the whims of pay-per-click campaigns?
What if you could drum up business consistently with nothing more than your SEO strategy?
The good news is that research shows search engine optimization plays a huge role in lead generation. A company putting out 16 blogs per month generates 4.5 times as many leads as a company without this strategy in place. Even the return on investment for content marketing is nothing to sneeze at – $2.77 per $1 invested.
An organic SEO agency like Creative Collective can plan your digital marketing strategy so that you can invest in content once and have it work twice as hard, from now until the day you take down your website. The same can’t be said of PPC ads.
Here is how an organic SEO agency can guide your next move to enhance ROI and minimize out-of-pocket spending.
Improved Conversion Rates
You might be surprised by just how low the conversion rate is when you pay for PPC ads at the top of Google’s search results. Many people won’t click on these advertisements, knowing that companies pay for the top position. They prefer pages that organically rank and shun the “Sponsored” tag for the first few results.
The conversion rate for PPC is just 2.35 percent.
On the other hand, you can see higher conversion rates from organic SEO services. With the right keyword research, an emphasis on local SEO, and robust content marketing, organic traffic usually converts anywhere from two to five percent.
However, some businesses that leverage their content with an organic SEO agency find that search results earn conversion rates of up to 20 percent!
Businesses that want to take advantage of these substantially higher returns will want to invest in SEO content before they think about spending another dime on advertisements that dry up the minute the cash stops flowing.
One-Time Investment for Long-Term Results
How much money are you sinking into Google Ads? Most business owners report spending between $100 to $10,000 per month with $0.11 to $0.50 per click. And the worst part is that you’re going to keep spending this, month after month until you decide that you have enough word of mouth drummed up to discontinue your ads.
Once you press that pause button, your flow of traffic from the search results may dry up – unless you have a content strategy supporting you.
When you invest in an SEO consultant, you get the benefit of long-term growth. That content is parked on your website for anyone to find. Six months might pass and people are still finding your content, making this a long-term strategy.
Perhaps the best part is that you don’t have to pay your SEO service over and over again for the same article.
You may invest in an organic SEO agency’s services every month as they generate a library of content for your audience. People are posting on their blogs less frequently than they ever did in the past. Now, you can get away with posting longer content once or twice each week as long as it’s high quality and meets the needs of your audience.
Build Expertise and Authority with an SEO Strategy
Your SEO expert should be focused not just on writing blogs that appeal to the masses. They should have an eye on what they can do to position you as an authority and an expert in your field. Everything from social media marketing to a blog’s content strategy is tied to your authority.
What right do you have to offer advice, products, or services to your audience?
This is something that Google Ads can’t quite compete with.
Search engines that are showing you because you pay them to show you don’t necessarily contribute anything to your traffic long-term. They don’t tell people why they should buy from you specifically, why your services are worth the new investment, or how your service differs from others in the market.
Expertise and authority shouldn’t be underestimated if you want to make a splash in your community long-term instead of just while your PPC ads are running. An organic SEO agency like Creative Collective can help you find your niche in the market and lean in, setting you apart from the fierce competition in the Charleston area and beyond.
Pay Attention to the Long Game
The one downside to natural SEO versus paid advertisements is that you’ll be playing the long game. Google only crawls your website once every three to four weeks. That means that you won’t see an immediate boost in your search engine results ranking. On the other hand, pay-per-click ads can give you immediate traffic as soon as you press the button to start a new campaign.
An SEO campaign means that you will have long-term returns because you’re abiding by best practices. But what do you do if you need cash to come through the door right away?
You could always invest in both services simultaneously. A new Google Ads campaign paired with SEO consulting can give you the immediate leg up you need while you invest in the long-term strategy of ranking higher in organic search traffic. As you start to gain traction from your organic SEO strategy, you can scale back ad spending and ramp up content creation.
SEO for Improved User Experience
Does Google Analytics show that people are bouncing from your website almost as soon as they land on the page? No amount of email marketing or search engine marketing is going to remedy a website that gives poor user experiences.
Instead, you may want to consider hiring an organic SEO agency to run a quick SEO audit of your existing page.
This looks at key details of your technical SEO like load speed and mobile optimization. These factors are more significant than many business owners think. Best SEO practices show us that you need your page to load quickly with no errors or missing content and to show up on mobile devices clearly.
Web development is key to better SEO results.
An SEO specialist can refine your site architecture, ensure you’re using HTTPS for security, eliminate duplicate content, and correct broken pages. The result is a better experience for users who are more likely to click around and spend more time on your site. The longer they spend here, the more Google favors your site in the SERPs.
Focus on a Local SEO Service
Search engine rankings mean that you will have organic traffic rolling through, even when you don’t spend anything on ads that put you at the top of Google. Your organic SEO consultant can also help you to increase web traffic from local leads.
It likely comes as no surprise, but people often search for local businesses before they trust online-only franchises.
According to Capital One, 74 percent of people prefer to buy or shop locally compared to online.
So what does this mean for your SEO efforts?
It means that you should put some serious effort into organic search engine optimization, especially for the local area. If you can get your business to show up on the Google Map pack, claim your Google Business profile, and even claim your site on directories like Yelp, you increase your online visibility.
Don’t just take our word for it. SEMRush has some incredible statistics about why local organic SEO work is so important to local businesses. Consider some of these statistics:
- 60% of people contact businesses from local search results.
- 74% of people visit a brick-and-mortar business within 24 hours of searching.
- 46% of people are looking for local businesses.
A potential customer wants to know that you are a part of their world and their community. Prove that your roots run deep with the Google search results, and you’re halfway to a new sale!
Invest in an Organic SEO Expert for More Website Traffic
Are you ready to stop spending on Google Ads that erode your budget and won’t yield long-term success for your search engine results? Creative Collective has what you need to drive organic traffic to your website so that you start to show up in the search engine results.
We start with an SEO audit and an initial strategy meeting to understand your business and your audience. We move into a detailed competitor analysis and create a custom content calendar based on intensive keyword research.
We help you think outside of the box while still playing into the best SEO practices that have been proven to help businesses like yours reach the top of Google.
If you feel ready to ditch the monthly recurring expense of Google and want to invest in the longevity of your search engine rankings, feel free to contact us here to set up a meeting with an SEO specialist. We have packages that suit every budget and scope of work.
Creative Collective is a local SEO agency, helping Charleston businesses to grow through the power of SEO!